<h2>The Impact of Generative AI</h2>
<p>Generative AI is reshaping industries and challenging traditional approaches. It’s essential to understand its potential and how to harness it effectively. Presented by Capgemini, this article explores the transformative power of generative AI.</p>
<h2>Generative AI in the C-Suite</h2>
<p>AI strategy discussions are no longer limited to CIOs. Generative AI has caught the attention of the entire C-suite. The rapid adoption is driven by its versatility and the ability to innovate swiftly. Mark Oost, global offer leader at Capgemini, explains how generative AI changes the game.</p>
<blockquote><em>”With generative AI, we’re going from a data approach to a model approach. Gen AI requires far less data. With some prompt engineering and model fine-tuning, you’re off to the races, showcasing just how powerful these solutions are to the execs who want to find reasons to green light new projects.”</em></blockquote>
<h2>Real-World Applications</h2>
<p>Generative AI excels in two key areas: batch-oriented content generation (e.g., job descriptions, website text) and real-time interactions (e.g., chatbots and knowledge search). It offers efficient and natural conversations, live personalization, and the potential to enhance user experiences.</p>
<h2>Challenges and Ethical Considerations</h2>
<p>While real-time generative AI has tremendous potential, it requires careful management to avoid issues like hate speech. Open-source models tailored to specific industries can mitigate risks. Implementing responsible AI policies, thorough testing, and A/B experimentation are essential.</p>
<h2>Scaling and Compute Costs</h2>
<p>Scaling generative AI across an organization can be hindered by compute costs, especially with large models. As companies move toward retraining their models, new players may emerge with cost-effective solutions. Despite challenges, generative AI offers significant production enhancement and customer satisfaction.</p>
<p>Generative AI transforms interactions, making them fluid, engaging, and frictionless. It’s a technology that doesn’t just save costs but enhances overall experiences, setting new standards for customer interactions.</p>
<p>Explore the world of generative AI and learn how to leverage its potential. Watch the on-demand event for insights from industry experts.</p>
