The Impact of Generative AI on Marketing
According to various experts, including executives, vendors, agencies, and consultants, generative AI is revolutionizing the field of marketing. It has the potential to disrupt traditional marketing practices by leveraging data analysis and content creation to identify and engage with customers. The release of ChatGPT and other generative AI tools has sparked the development of countless marketing applications and platforms, such as Jasper, Writer, Copy.ai, Notion, DALL-E 3, Midjourney, Runway Gen-2, Synthesia, Canva, and Adobe Firefly, which cater to copywriting, images, videos, and design.
“Transformative” is the word that best describes the combination of generative AI and marketing in 2023, according to Alex Baxter, Managing Director of BCG X New York. It has not only transformed core marketing functions but has also completely changed the role of marketers and marketing itself.
Generative AI is seen as a game-changer in the marketing industry, as it overcomes various challenges faced by marketers and advertisers. Josh Campo, CEO of Razorfish, believes that it is ushering in one of the most transformative technological eras. May Habib, CEO of Writer, acknowledges that generative AI presents overwhelming capabilities, vendors, possibilities, and challenges for marketers, but it is as groundbreaking for marketing as the Internet itself.
“AI has the power to bring back creative marketing by bringing back mental space and time.”
