Presented by Zscaler
Anticipating the future is a complex endeavor, however, I’m here to offer insights into potential trends that could shape the ever-evolving cybersecurity landscape in 2024. We engage with over 40% of Fortune 500 companies and I personally have conversations with thousands of CXOs each year which provides me with a unique view into the possibilities that might impact the security landscape. Let’s explore these potential trends and see what the future of cybersecurity might look like.
GenAI Technologies: A New Era of Vulnerability
“The utilization of GenAI technologies will expedite the identification of vulnerable targets, enabling cybercriminals to launch ransomware attacks with greater ease and sophistication.” – Zscaler
To combat this growing threat, defense strategies are being implemented. Using the Zscaler Zero Trust Exchange, customers can make their applications invisible to potential attackers, reducing the attack surface. As the saying goes, “If you can’t be reached, you can’t be breached.”
The Rise of AI in Cybersecurity
“We will be witnessing a promising development where AI is being harnessed by security providers to combat the ever-evolving nature of AI-driven attacks.” – Zscaler
Zscaler is at the forefront of this innovative approach, building tools such as breach predictors that could predict and prevent breaches powered by communication logs. By detecting the signs of a hacker infiltrating an enterprise, Zscaler can suggest steps to prevent a breach.
Organizations are realizing that their current security measures, relying heavily on firewalls and VPNs, are not enough to protect them. The concept of a true zero-trust architecture is gaining traction.
“This shift reflects a changing approach to cybersecurity, driven by the understanding that a firewall-centric approach is ineffective in safeguarding against evolving threats, prompting customers to seek true Zscaler Zero Trust solutions.” – Zscaler
Ransomware attacks often occur due to flat networks that allow hackers to easily move laterally and find valuable assets to encrypt. Network-based segmentation has been attempted to eliminate lateral movement, but hasn’t been fully effective.
“Zscaler offers Zero Trust segmentation in two areas: SD-WAN and a Zero-trust SD-WAN solution. SD-WAN has helped enterprises save money by using the internet as a cheaper transport. However, it has not improved security as it allows lateral threat movement. Our solution, on the other hand, provides easy implementation with a plug-n-play appliance.” – Zscaler
In light of the potential damage of cyber breaches to businesses, key stakeholders are becoming more engaged in cybersecurity initiatives and decision-making processes.
“Through Zscaler Risk360, we provide a holistic risk score for organizations, highlighting contributing factors to your cyber risk compared to your peers with trends over time. Additionally, Zscaler has added SEC disclosure reports generated by Gen AI, leveraging contributing factors to compute your company’s risk score.” – Jay Chaudhry, CEO at Zscaler
