Google’s Chrome M121 Introduces New Generative AI Features for Enhanced Browsing Experience

Google’s popular web browser, Chrome, is getting a makeover with the latest release of Chrome M121. This update brings three new generative AI features that aim to make browsing easier, more efficient, and more personalized.

Tab Organizer: Simplifying Tab Management

The first new feature, called Tab Organizer, utilizes Google’s advanced machine learning and AI technologies to automate and enhance common tasks such as organizing tabs. With Tab Organizer, similar tabs can be automatically grouped and labeled based on their content and context. This reduces clutter and confusion that often arises from having too many tabs open. Users can access this feature by right-clicking on a tab and selecting “Organize Similar Tabs” or by clicking the drop-down arrow to the left of the tabs. Chrome will even suggest names and emoji for the new groups, making it easier to find and switch between them.

Create with AI: Personalize Your Chrome Theme

The second new feature, called Create with AI, allows users to quickly generate custom themes for Chrome. Users can select a subject, mood, visual style, and color of their choice to create a personalized theme. For example, users can choose an “aurora borealis” theme with an “animated” style and a “serene” mood. This feature uses a text-to-image diffusion model previously introduced in Android 14 and Pixel devices to create generative AI wallpapers. To access this feature, users can click the “Customize Chrome” button at the bottom right of a new tab page, then select “Change theme” and “Create with AI”.

Help Me Write: AI Assistance for Text Composition

The third feature, Help Me Write, is set to arrive in the next month’s Chrome release. It utilizes a generative AI model to assist users with drafting text on the web. The feature suggests ways to polish, expand, or change the tone of the text based on the user’s preference. Users can access this feature by right-clicking on a text box or field on any website and selecting “Help me write”.

These new features demonstrate Google’s commitment to bringing the latest AI and machine learning innovations to Chrome. As the most widely used web browser in the world, with a global market share of 62.85% across all device types, Chrome continues to evolve to provide a better user experience.

Google acknowledges that these new features are early public experiments and thus will be disabled for enterprise and educational accounts for now. Users who wish to try them out can sign into Chrome, select “Settings” from the three-dot menu, and navigate to the “Experimental AI” page.

While these new AI features have received mixed reviews from users and experts, with praise for their convenience and creativity, concerns have been raised regarding privacy, security, and accuracy. In response, Google assures users that it is committed to maintaining privacy and security and does not collect or store any personal information from the AI features. Furthermore, Google emphasizes its continuous efforts to enhance the quality and reliability of its AI models and welcomes user feedback to further refine these features.

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