According to Jessica Boothe, Director of Research for the Consumer Technology Association (CTA), and Brian Comiskey, Director of Thematic Programs at the CTA, GenZ consumers will play a crucial role in shaping the demand for tech products in 2024. With GenZ already representing a quarter of the global tech consumer population, their influence is expected to grow even further in the coming years.
As the trade group behind CES 2024, the CTA has been at the forefront of technology trends for the past century. Their extensive research on consumers has allowed them to identify the key factors that are shaping the tech industry. In recent years, GenZ has emerged as a significant market segment, with approximately 69 million individuals in the U.S. and a quarter of the world’s population falling into this category.
