AI and the Transformation of Marketing

Presented by Cvent

Marketing is quickly being transformed by generative AI. One team put the technology to the test when they used ChatGPT to create a highly successful webinar. Here’s a look at where they used gen AI, what went wrong — and why they’ve become one of ChatGPT’s biggest fans.

“AI has got us all wondering how we can boost our processes and how we can use this tech to make us quicker and sharper,” said Brooke Gracey, marketing director for leading event platform Cvent. “But the real question is, how do we use it properly?”

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