The Future of AI at the Edge: Expands its Reach with New Chief Business Officer

San Jose-based edge computing startup has recently introduced Palette Edgematic, a no-code, drag-and-drop system designed for deploying AI on low-power edge computing devices. The company has also made significant strides in designing its own chips, with fabrication handled by TSMC. In a bid to further expand its presence in the market, has appointed Elizabeth Samara-Rubio as the new Chief Business Officer. Samara-Rubio brings with her a wealth of experience from her previous roles at Amazon Web Services (AWS) and Accenture, offering a unique skill set that will drive’s future success.

Experience and Expertise

“My career in high tech has spanned many domains. I worked with natural language processing for customer experience applications and, for the better part of six years, computer vision in the industrial and manufacturing sectors.” – Elizabeth Samara-Rubio

Elizabeth Samara-Rubio played a pivotal role at AWS, leading the global go-to-market specialist team for AI services across Language, Vision, Industrial, and Edge ML. Her time at Accenture was marked by strategic growth through acquisitions, the development of digital manufacturing capabilities, and the creation of Vision/AI-powered industry solutions. Samara-Rubio’s customer-centric approach and her track record in delivering impactful solutions make her a valuable addition to the team.

Goals as Chief Business Officer

“It’s the perfect time to join – we’ve made huge strides to-date in bringing ML and AI to the edge with technology that rivals or beats incumbents, and we’re ready to put our collective foot on the gas.” – Elizabeth Samara-Rubio

As the newly appointed Chief Business Officer, Samara-Rubio has outlined her initial goals for With the successful development of Palette Edgematic and MLPerf tests, the focus will now shift towards customer success stories. Samara-Rubio aims to showcase the infinite possibilities of’s edge AI system and firmly establish the company as a leader in the space.

Market Potential and Future Expansion

“The edge computing market was valued at $9.1 billion (USD) in 2022, and I believe it will only expand with the innovation of wearables, smart devices, robotics, and other products.” – Elizabeth Samara-Rubio

The market for edge computing and edge AI is rapidly growing, with an increasing demand for AI-powered solutions in various industries. aims to capture a significant portion of this market by continuing to push the boundaries of computer vision on low-power edge devices. As the use cases for generative AI expand, plans to provide customers with access to cutting-edge technology through its hardware and software offerings.

Overcoming Challenges and Shaping the Future

“The challenges currently facing the AI and edge computing sectors are multifaceted and require innovative solutions to overcome.” – Elizabeth Samara-Rubio

The AI and edge computing sectors face several challenges, including cost considerations, customer readiness, data access, and governance in edge model management. is committed to addressing these hurdles by providing customers with the necessary tools and technologies. By selecting the right models, determining cost-effective architectures, and ensuring privacy and security, paves the way for collaborative intelligence at the edge.

Leading the Industry is at the forefront of shaping the future of AI and edge computing. With a focus on high-performance solutions, the company empowers industries such as automotive, healthcare, and industrial automation to leverage the benefits of AI at the edge.’s hardware and software work seamlessly together, enabling efficient and sustainable AI applications that open up new opportunities for innovation.

Future Endeavors

“While I can’t reveal specific details at the moment, I can tell you that we are continually enhancing our hardware and software offerings to bring even more powerful and efficient AI solutions to the market.” – Elizabeth Samara-Rubio has exciting projects in the works, with ongoing efforts to improve their hardware and software offerings. They aim to deliver even more impactful AI solutions to the market, further cementing their position as a leader in the industry. Stay tuned for more details on their upcoming endeavors.

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